Tagging Spots

A couple of weeks ago I did a post about a TV spot I do for the Cincinnati Zoo. Lest you think my job is always that exciting, I thought I'd tell you about what I did last week: I tagged spots for Fazoli's. What is "tagging" you ask? Well, someone else edited a commercial, and at the end they left some empty space on the screen. It looked like this:


My job is to "tag" that commercial with special text for about 40 different markets that are running the commercial. So if you live in Lexington, KY you'll see this:


I know it's exciting, but please try to contain yourselves, folks. After that, we send them out and the TV stations air them, and people all around the country say "Hey, it's 10:30 and I'm hungry, but Fazoli's is still open so let's go find one of their 15 area locations locations and get some food!"